The Last Exorcism - Visionaire - Lionsgate

Executive Producer, Live Action Elements

Produced the live-action green screen elements of The Visionaire Group's interactive digital marketing campaign to promote the 2010 release of the Lionsgate Film, The Last Exorcism.  The creative leveraged Chatroulette, a website that allowed random strangers around the world to video chat with each other. The Last Exorcism Chatroulette reaction video campaign utilized an actress, a green screen, special effects editing, and special programming to swap out the webcam feed for a video loop. Users thought they were video chatting with a cute girl who was teasingly unbuttoning her blouse, but then she suddenly turn into a demonic presence. The Chatroulette users’ entertaining reactions of fear and surprise were captured and then disseminated on YouTube and other social networking sites which went viral accumulating over 1 million views in just 72 hours and ultimately surpassing 5.5 million views. The TVGA campaign won Best Viral Campaign at The Shorty Awards and a Gold Medal for online/viral at the Golden Award of Montreux in 2011.

The Last Exorcism

Lionsgate: Feature Film

Agency: The Visionaire Group