Executive Producer, Live Action Elements
Produced the live-action elements of The Visionaire Group's interactive digital marketing campaign for the Fugitive Chronicles, a new "real life series" on A&E. The campaign was a fully integrated video takeover of the NY Times homepage showcasing a fleeing fugitive that jumps across the page touching every ad unit. This is the first time video has been integrated across all of its ad units and across the search bar. TVG won Best Television Rich Media Campaign at the Digital Media Advertising Creative Showcase.
A&E: Television Series
Agency: The Visionaire Group