Crank: High Voltage - Visionaire - Lionsgate

Executive Producer, Live Action Elements

Produced the live-action elements of The Visionaire Group's controversial interactive digital marketing campaign, featuring Danna Hansen (Glenda Lansing) to promote the launch of Crank: High Voltage.  What would you do for $1,000? That’s the question the Crank sweepstakes, 14 Days of Mayhem, is asking. The Visionaire Group used Facebook Connect to automate fake actions on users' profiles. The site issues a daily challenge for users to "crank" their friends with risqué dares including a status update in which you share a supposed link to a video of your grandmother having sex or tags you in a photo with a goat and a note that reads, "My lover and I." Users completing all 14 dares are registered to win $1,000. 

Crank: High Voltage

Lionsgate: Feature Film

Agency: The Visionaire Group